DPDPA 2023 — From Awareness to Compliance
Module 3 of 9 · 8 min read

Lawful basis, notice and consent — the mechanics

When you need consent, what the notice must contain, and the 'legitimate uses' you can rely on.

Two lawful grounds — that's all

You may process personal data only:

  1. With the Data Principal's consent, or
  2. For certain legitimate uses listed in the Act.

There is no GDPR-style "legitimate interests" balancing test. If a purpose isn't a listed legitimate use, you need consent.

Certain legitimate uses (no consent needed)

  • Data the individual voluntarily provided for a specified purpose and has not indicated they object to (e.g., handing a card at reception to be contacted).
  • The State providing subsidies, benefits, services, licences, permits or certificates.
  • Performance of a legal obligation or a court order.
  • Responding to a medical emergency, epidemic, disaster or public-order breakdown.
  • Employment purposes — safeguarding the employer from loss/liability, preventing corporate espionage, maintaining confidentiality, providing services/benefits sought by the employee.

Employment is the one most organisations lean on. It is narrower than it looks: monitoring for security is in; using employee data for marketing a new product is not.

The notice (Section 5 + Rules)

Every request for consent must be accompanied or preceded by a notice, in clear and plain language, available in English or any of the 22 Scheduled languages, that gives:

  • an itemised description of the personal data,
  • the specified purpose for each,
  • how the Data Principal can exercise rights (withdraw consent, access, correction, erasure, grievance),
  • how to complain to the Data Protection Board.

The Rules require the notice to be a standalone, self-contained document — not buried in terms of service — with the exact link/steps to withdraw.

Consent must be

  • Free — no detriment for refusing beyond not getting the service that needs the data.
  • Specific — one purpose per consent; bundling "marketing" with "account creation" fails.
  • Informed — the notice above.
  • Unconditional & unambiguous — clear affirmative action.
  • As easy to withdraw as it was to give. After withdrawal you must stop processing within a reasonable time and instruct Processors to do the same, unless retention is required by law.

Legacy data: for personal data collected before the Act with consent, you must serve the notice "as soon as reasonably practicable" — and may continue processing until consent is withdrawn.

Practical patterns

  • Consent ledger: store notice version, purpose IDs, timestamp, channel, evidence artefact.
  • Purpose taxonomy: a controlled list your product, legal and engineering teams share.
  • Withdrawal API: withdrawal must propagate to every Processor — model it as an event.
  • Consent obtained through a Consent Manager is treated as given directly to you.