Lawful basis, notice and consent — the mechanics
When you need consent, what the notice must contain, and the 'legitimate uses' you can rely on.
Two lawful grounds — that's all
You may process personal data only:
- With the Data Principal's consent, or
- For certain legitimate uses listed in the Act.
There is no GDPR-style "legitimate interests" balancing test. If a purpose isn't a listed legitimate use, you need consent.
Certain legitimate uses (no consent needed)
- Data the individual voluntarily provided for a specified purpose and has not indicated they object to (e.g., handing a card at reception to be contacted).
- The State providing subsidies, benefits, services, licences, permits or certificates.
- Performance of a legal obligation or a court order.
- Responding to a medical emergency, epidemic, disaster or public-order breakdown.
- Employment purposes — safeguarding the employer from loss/liability, preventing corporate espionage, maintaining confidentiality, providing services/benefits sought by the employee.
Employment is the one most organisations lean on. It is narrower than it looks: monitoring for security is in; using employee data for marketing a new product is not.
The notice (Section 5 + Rules)
Every request for consent must be accompanied or preceded by a notice, in clear and plain language, available in English or any of the 22 Scheduled languages, that gives:
- an itemised description of the personal data,
- the specified purpose for each,
- how the Data Principal can exercise rights (withdraw consent, access, correction, erasure, grievance),
- how to complain to the Data Protection Board.
The Rules require the notice to be a standalone, self-contained document — not buried in terms of service — with the exact link/steps to withdraw.
Consent must be
- Free — no detriment for refusing beyond not getting the service that needs the data.
- Specific — one purpose per consent; bundling "marketing" with "account creation" fails.
- Informed — the notice above.
- Unconditional & unambiguous — clear affirmative action.
- As easy to withdraw as it was to give. After withdrawal you must stop processing within a reasonable time and instruct Processors to do the same, unless retention is required by law.
Legacy data: for personal data collected before the Act with consent, you must serve the notice "as soon as reasonably practicable" — and may continue processing until consent is withdrawn.
Practical patterns
- Consent ledger: store notice version, purpose IDs, timestamp, channel, evidence artefact.
- Purpose taxonomy: a controlled list your product, legal and engineering teams share.
- Withdrawal API: withdrawal must propagate to every Processor — model it as an event.
- Consent obtained through a Consent Manager is treated as given directly to you.